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Bring the Value to the Relationship (Without Expectations)

business strategy relationship business Jul 15, 2019

It's about the relationship, not the transaction.

If you've been following me long enough, you know that is one of my primary platforms in building a business...any business.

In fact, my very first coaching client, I asked that he correct his language when he said that he needed to come to every relationship in contribution.  That is certainly part of the process and yet I asked that he make a simple addition to his statement that would shift his focus and mindset...that we not only need to come to every relationship in contribution - we also have to release any and all expectations of something in return for that contribution.

I'm writing this today because I've spoken with enough real estate agents (and coaches) in the past month who are experiencing sustainability challenges in today's market, and almost every instance is because of a lack of focus on relationship whether it's with their clients or their team members.

Now, while there is more to this story that I'll continue in future posts, I leave you with this charge:

I challenge you to look at your business today and ask these questions:

  1. On a scale from 1-10 (10 being the highest), how much emphasis does my business) place on the depth and cultivation of client relationships? 
  2. If I were to shine a spotlight on the most significant opportunity to dive deeper into relationship with our clients, what would that be?
  3. If you were to bridge that gap over the next 90 days, what would be Step 1?

If you're bold enough and relentless enough, put your answers (or your questions) in the comment section below; I'll be back to answer them.

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