Daily Charge: Do you orphan your past clients?

daily charge Jun 24, 2020

I hope you make it an amazingly productive Wednesday!

If you've been tracking along, this week is all about here and now business (well, the upcoming 90-days), and yesterday we spoke directly about our current clients.

And, because relationships and referrals are truly the lifeblood of any business, we are moving right in to our past clients with today's daily charge.


The relationship isn't finalized at the close of a transaction; on the contrary, the first 14-days after the close is where you truly demonstrate your unique value to the market.

Do not orphan your past clients.  Instead, place as much, if not more, value on serving those relationships as you do with upcoming and current clients, and you'll see significant results.

There is an exponential loss when past clients are not cultivated consistently - amplify your communication and level of service after the closing so that you past clients feel compelled to provide two referrals per year as a result of the relationship.


Steve Jobs
"Get closer than ever to your customers.  So close that you tell them what they need well before they realize it themselves."

Andrew Wetzler
"The key to our past and future success is our ability to adapt to change and remain client focused."

1 QUESTION FOR YOU (and your daily charge)

What is one great question you can ask your past clients to help them generate referrals for you this week?

Let's break away from the typical scripts and dialogues here and truly look at the relationship that you have with your past clients.  Today, your daily charge is to cultivate your past clients and ask them a topical question that will help them generate business for you this week.  Want to go one step further with this?  Ask your question to at least 10 of your past clients today.

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