Yesterday, your daily charge was to generate a solid understanding of your 90-day production and performance pipeline. I had asked that you be specific with the who, the what, and the when.
That is a significant factor in my challenge to you today.
Now, when we talk about production and pipeline, the one source that is consistently overlooked... current clients.
Current clients are the most powerful marketing resources for your business and brand. Testimonials are great tools for marketing and yet they also teach us what we are doing well and where we need to truly lean. Make it priority to understand how you are exceeding client expectations and develop standards and systems around that approach.
Three business success principles that will carry you to a higher level of daily performance and production:
If you fail to communicate expectations clearly, consistently, and concisely, your clients will generate their own expectations of you, the process, and what should happen next.
"People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the holy grail of advertising."
"The purpose of a business is to create a customer who creates customers."
What are 3 ways you can generate more referral business from your current clients?
Too often, this part of the business is overlooked. And yet, this is 100% a process, system, and standard that must be taken into consideration. Now, remember that 90-day production and performance pipeline you did yesterday? I challenge you to look through that list and define 3 ways you can generate referral business from those relationships... then, implement!
Founder of Pillar 9 Coaching
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