It's about the relationship, not the transaction.
If you've been following me long enough, you know that is one of my primary platforms in building a business...any business.
In fact, my very first coaching client, I asked that he correct his language when he said that he needed to come to every relationship in contribution. That is certainly part of the process and yet I asked that he make a simple addition to his statement that would shift his focus and mindset...that we not only need to come to every relationship in contribution - we also have to release any and all expectations of something in return for that contribution.
I'm writing this today because I've spoken with enough real estate agents (and coaches) in the past month who are experiencing sustainability challenges in today's market, and almost every instance is because of a lack of focus on relationship whether it's with their clients or their team members.
Now, while there is more to this story that I'll continue...
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